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Dong: A name change is costly, but represents a good investment

The name name is a costly investment, but it is an investment in the future, says the CEO of Dong Energy.

Photo: Katrine Marie Kragh/Polfoto/Arkiv

A new name, a new logo and new market has proved costly for utility Dong, which announced Monday that it was changing its name to Ørsted.

Going forward, the logo and name will be changed across everything from cars to envelopes, and communication will also be adjusted.

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