Dong: A name change is costly, but represents a good investment

The name name is a costly investment, but it is an investment in the future, says the CEO of Dong Energy.

Photo: Katrine Marie Kragh/Polfoto/Arkiv

A new name, a new logo and new market has proved costly for utility Dong, which announced Monday that it was changing its name to Ørsted.

Going forward, the logo and name will be changed across everything from cars to envelopes, and communication will also be adjusted.

Read the whole article

Get 14 days free access.
No credit card required.

Get full access for you and your coworkers.

Start a free company trial today

More from EnergyWatch

Vestas wins order for 372 MW

The wind turbine manufacturer seals its largest order to date from Eastern Europe with an additional 62 Enventus units headed to a project in Ukraine.

Europe's wind industry urges ban on landfilling spent blades

With the outlook to roughly 25,000 tonnes of decommissioned wind turbine blades existing in 2025 – and twice as much five years later – the wind sector wants the EU to ban landfilling the composite components and to support development of new solutions.

Further reading

Related articles

Latest News

See all jobs