EnergyWatch

Deif's new CEO means to steer clear of consolidation danger in Chinese waters

The Danish operating system supplier wants to avoid being dominated by the wind sector's big European fish – the firm's reason for taking to China 14 years back. Now a consolidation trend in the Asian country is prompting Deif to rethink its strategy, with the company's new CEO targeting integration of renewable energy sources.

Photo: Deif

14 years ago, Deif decided to take its wind turbine operating systems to the Chinese market. At the time, there was a dynamic customer ecosystem of roughly 50 turbine makers around the world. Denmark's scene, though, was already dominated by to very large companies: Vestas and Siemens Wind Power.

"We were a very appreciated subsupplier – but were also highly controlled by the few large wind turbine manufacturers in Denmark," says Deif's new chief executive, Christian Nielsen.

Read the whole article

Get 14 days free access.
No credit card required.

An error has occured. Please try again later.

Get full access for you and your coworkers.

Start a free company trial today

More from EnergyWatch

Equinor has never made this much money

The Norwegian oil giant soars skyward with its best adjusted earnings item on record following a recovery in commodity prices. Though it remains important to monitor fluctuations, CEO warns.

GE loses USD 151m from wind division

Uncertainty, supply chain pressure and delays among customers all factor into dwindling profits from onshore wind for the US-based OEM, still showing losses on offshore wind and now downgrading its full-year guidance.

Further reading

Related articles

Trial banner

Latest News

See all jobs