Rockwool CEO wants to grow the business, not its wallet

Rockwool's plan is to get the most out of its money through investments, says CEO. The company will make three investments in Sweden, Romania, and the US which will help ensure growth in coming years.


Insulation company Rockwool boosted its bottom line by all of 82 percent in 2016. But the plan is not to increase earnings, explains CEO Jens Birgersson. The company will maintain focus on its current transformation and secure its future by investing.

While EBIT landed at 10.8 percent in 2016, the expectation is for "slightly more than 10 percent" in 2017.

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