Set to the soft tones of the 00s' biggest pop hits in the confines of a gray concrete factory in Denmark, workers are busy making a product to help clean up one of the dirtier key components of electric vehicles.
While Britney Spears and the nation's Eurovision contest winner of 2001 blast out of stereo speakers, personnel clad in the company's black shirts scurry around tinkering with metal boxes, which at first glance look like enlarged refrigerators or freezers. Opening a hatch on the side of the gizmos quickly reveals something entirely different.
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