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Grundfos CEO ready to launch new sales strategy

Grundfos CEO Mad Nipper is ready to implement a new strategy directly focused on sustainability, water and more digitalization, while maintaining growth.

Grundfos CEO Mads Nipper.

With less than one year of the current 2020 strategy remaining, Grundfos Chief Executive Maps Nipper is ready with a new business plan directly focused on sustainability, water resources, additional core markets and further digitalization.

Nipper declines to go into detail about specific elements, as the plan has not yet been presented to neither executive management nor the company's roughly 19,000 personnel.

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